Digital Market Outlook: UK consumer electronics e-commerce users by income 2015

The graph presents the number of consumer electronics e-commerce users in the United Kingdom in 2015, broken down by income. The number of medium income consumer electronics users in the UK is estimated to reach 8.6 million in 2015. An overview of all Digital Markets can be found here.
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Number of consumer electronics e-commerce users in the United Kingdom (UK) in 2015, by income (in millions)

Characteristic	Number of users in millions
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Release date

September 2015

More information

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The e-commerce market segment consumer electronics includes the online sale of consumer electronics, for example, radios, TV sets, MP3 players, stereo systems and DVD players. Furthermore, the segment also includes hardware derived from the field of communications electronics, e.g. desktop computers, laptops, tablets and smartphones. Well-known and important online shops that focus on these types of equipment are bestbuy.com and amazon.com.

Further information on methodology can be found here.

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