Expected Fashion e-commerce revenue country comparison 2018

Fashion is one of the fastest growing e-Commerce categories in the world with China being the largest market, followed by the U.S., the UK, Germany and India. In fact the share of online fashion retail globally is expected to increase from just 17% in 2017 to 30% in 2024.

Chinese consumers have increasingly become used to free shipping and same-day delivery services and this along with rapid growth in the number of online Chinese consumers has driven the growth of e-Commerce in the country. As of 2018, the digital buyer penetration rate in China had crept up to 48.2% percent, with 13 listed B2C companies to cater to the growing demand of Chinese consumers.

However, despite the dominance, the Chinese market is not without its share of challenges. One of them is market saturation which has resulting in a slowdown and the emergence of countries such as Mexico, India and the Philippines that are posting higher growth rates over the last few years.

Expected Fashion e-commerce revenue in selected countries worldwide* in 2018 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

June 2018

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Region

Worldwide

Survey time period

2018

Supplementary notes

The e-commerce Fashion market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the Fashion market can be found here. Information on the methodology can be found under the link.

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