Fashion retail e-commerce revenue in selected countries 2018
Chinese consumers have increasingly become used to free shipping and same-day delivery services and this along with rapid growth in the number of online Chinese consumers has driven the growth of e-Commerce in the country. As of 2018, the digital buyer penetration rate in China had crept up to 48.2% percent, with 13 listed B2C companies to cater to the growing demand of Chinese consumers.
However, despite the dominance, the Chinese market is not without its share of challenges. One of them is market saturation which has resulting in a slowdown and the emergence of countries such as Mexico, India and the Philippines that are posting higher growth rates over the last few years.