Usage of coupons sent via post in the United Kingdom (UK) 2011-2014

Published by Statista Research Department, Mar 25, 2015
This statistic shows the share of consumers using printed coupons received through the post addressed to them in the United Kingdom from 2011 to 2014. Consumer usage of printed coupons has remained relatively stable, with 43 percent of respondents in 2011 and 2014 having used coupons sent to them via post in the last 12 months.

Share of consumers using printed coupons received via post in the United Kingdom (UK) from 2011 to 2014

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Source

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Release date

March 2015

Region

United Kingdom

Survey time period

2011 to 2014

Number of respondents

1180*

Special properties

Adult consumers

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Have you used these kinds of promotions in the last 12 months? - printed coupon sent via post." Refers to coupons addressed directly to the occupant. Excludes printed coupons dropped through the letterbox.

* 2014 survey; n (2013) = 1072; n (2012) = 1140. Number of respondents in 2011 not given.
** All who had printed coupons in the 12 months prior to the survey.
Surveys were conducted during July and August of each year.

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