Canadian consumers: personal care, beauty and grooming saving strategies 2014
This statistic shows the results of an online survey among more than 1,000 Canadian shoppers in 2014. Consumers in Canada were asked to describe their saving strategies regarding personal care, beauty and grooming product purchases. Some 25 percent of survey respondents reported using a coupon while shopping for personal care, beauty and grooming items in order to save money.
Money saving strategies among Canadians - additional information
It is no surprise that saving money is an important matter for the Canadian consumer, as about 40 percent of them identified themselves as “savers”. About half of male Canadian consumers and almost 60 percent of female Canadian consumers see themselves as “bargain-hunter”. Canadians have several strategies to shop on a budget when it comes to cosmetics. Comparing prices across stores to find the best deal is a common practice among almost a third of the respondents. When shopping for personal care items, about half of both men and women in Canada want to spend as little time buying toiletries as possible.
The majority of Canadian consumers go online before making a purchase. More than 40 percent of the consumers in Canada search the Internet to find the best place to buy a product or service in advance to the actual purchase, and about half of the Canadian consumers go online to conduct broad online search before purchasing. More than half of the Canadian consumers would purchase the product or service online if the price was lower than in a store. Online shopping is popular among Canadians; as of July 2014, 82 percent of consumers between the ages of 35 and 54 said they were buying products or services online.
GfK Roper Reports Worldwide are designed as a global data and insight service, aiming to provide a longitudinal view on how consumers' everyday lives are changing. Data is collected for more than 20 countries using a standardized framework to provide the possibility of comparing multiple countries.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Money saving strategies among Canadians - additional information
It is no surprise that saving money is an important matter for the Canadian consumer, as about 40 percent of them identified themselves as “savers”. About half of male Canadian consumers and almost 60 percent of female Canadian consumers see themselves as “bargain-hunter”. Canadians have several strategies to shop on a budget when it comes to cosmetics. Comparing prices across stores to find the best deal is a common practice among almost a third of the respondents. When shopping for personal care items, about half of both men and women in Canada want to spend as little time buying toiletries as possible.
The majority of Canadian consumers go online before making a purchase. More than 40 percent of the consumers in Canada search the Internet to find the best place to buy a product or service in advance to the actual purchase, and about half of the Canadian consumers go online to conduct broad online search before purchasing. More than half of the Canadian consumers would purchase the product or service online if the price was lower than in a store. Online shopping is popular among Canadians; as of July 2014, 82 percent of consumers between the ages of 35 and 54 said they were buying products or services online.
