Most resonant ad messages in Africa/Middle East 2015

Published by Statista Research Department, Sep 30, 2015
The statistic shows most resonant advertising message types in the Africa and Middle East region in the first quarter of 2015. It was found that ads based on real-life situations were most likely to resonate with consumers from this region, with 44 percent of respondents stating they found such ads appealing.

Most resonant advertising message types in Africa and the Middle East in 1st quarter 2015

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Release date

September 2015

Region

Africa, MENA

Survey time period

February 23 to March 13, 2015

Number of respondents

n > 30,000*

Special properties

based on the online population

Method of interview

Online survey

Supplementary notes

* Nielsen surveyed more than 30,000 respodents from 60 countries. A separate number of respondents for Africa/Middle East was not provided.

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