This statistic gives an overview of the factors influencing decisions to start using online peer-to-peer (P2P) lending platforms, according to adults in Great Britain in 2014. It was reported that 20 percent of respondents started using such platforms in part because of high rates on offer. Another 10 percent reported that a pay increase influenced their decision to start using online P2P lending platforms.
Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014*
* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with online peer-to-peer lending platform?"
** Base for this question (respondents who have used online peer-to-peer lending platform).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Social Market Foundation. (October 31, 2014). Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014* [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation. "Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014*." Chart. October 31, 2014. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation. (2014). Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014*. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation. "Factors Influencing Customer Decision to Start Using Online Peer-to-peer (P2p) Lending Platforms in Great Britain in 2014*." Statista, Statista Inc., 31 Oct 2014, https://www.statista.com/statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation, Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014* Statista, https://www.statista.com/statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/ (last visited December 11, 2024)
Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014* [Graph], Social Market Foundation, October 31, 2014. [Online]. Available: https://www.statista.com/statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
