This statistic presents the factors influencing people's decision to start using National Savings and Investments (NS&I) premium bonds, according to adults in Great Britain in 2014. Of respondents, 15 percent reported that they were suggested to do so by parents or other family members and 12 percent had a windfall (an inheritance or prize win or similar) that influenced their decision to start using NS&i premium bonds.
Factors influencing customer decision to start using National Savings and Investments (NS&I) premium bonds in Great Britain in 2014*
* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with National Savings and Investment Premium Bonds?"
**Base for this question (respondents who held National Savings and Investment Premium Bonds).
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Social Market Foundation. (October 31, 2014). Factors influencing customer decision to start using National Savings and Investments (NS&I) premium bonds in Great Britain in 2014* [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/479235/reasons-to-start-using-nsandi-premium-bonds-for-great-britain-adults/
Social Market Foundation. "Factors influencing customer decision to start using National Savings and Investments (NS&I) premium bonds in Great Britain in 2014*." Chart. October 31, 2014. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/479235/reasons-to-start-using-nsandi-premium-bonds-for-great-britain-adults/
Social Market Foundation. (2014). Factors influencing customer decision to start using National Savings and Investments (NS&I) premium bonds in Great Britain in 2014*. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/479235/reasons-to-start-using-nsandi-premium-bonds-for-great-britain-adults/
Social Market Foundation. "Factors Influencing Customer Decision to Start Using National Savings and Investments (Ns&i) Premium Bonds in Great Britain in 2014*." Statista, Statista Inc., 31 Oct 2014, https://www.statista.com/statistics/479235/reasons-to-start-using-nsandi-premium-bonds-for-great-britain-adults/
Social Market Foundation, Factors influencing customer decision to start using National Savings and Investments (NS&I) premium bonds in Great Britain in 2014* Statista, https://www.statista.com/statistics/479235/reasons-to-start-using-nsandi-premium-bonds-for-great-britain-adults/ (last visited September 26, 2024)
Factors influencing customer decision to start using National Savings and Investments (NS&I) premium bonds in Great Britain in 2014* [Graph], Social Market Foundation, October 31, 2014. [Online]. Available: https://www.statista.com/statistics/479235/reasons-to-start-using-nsandi-premium-bonds-for-great-britain-adults/