This statistic presents the factors influencing people's decision to start using stocks and shares individual savings accounts (ISAs) according to adults in Great Britain as of 2014. The two most commonly cited reasons were that respondents felt like they understood the product and how it worked (22 percent) and that the product was recommended by a professional (21 percent).
Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*
* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with stocks and shares ISA ?"
** Base for this question (respondents who have ever used stocks and shares ISA).
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Social Market Foundation. (October 31, 2014). Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation. "Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*." Chart. October 31, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation. (2014). Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation. "Factors Influencing Customer Decision to Start Using Stocks and Shares Individual Savings Accounts (Isas) in Great Britain in 2014*." Statista, Statista Inc., 31 Oct 2014, https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation, Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014* Statista, https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/ (last visited December 23, 2024)
Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014* [Graph], Social Market Foundation, October 31, 2014. [Online]. Available: https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
