This statistic shows the factors influencing people's decision to start using individual savings cash-only accounts (ISAs) according to adults in Great Britain as of 2014. The most frequently cited reasons, each by 30 percent of respondents, were protection against uncertainty, high interest rates on offer, and feeling of understanding the product and how it works.
Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014*
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Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014*
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* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with ISA, cash only?"
** Base for this question (respondents who have ever used ISA, cash only).
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Social Market Foundation. (October 31, 2014). Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014* [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/479165/reasons-to-start-using-isa-cash-only-for-great-britain-adults/
Social Market Foundation. "Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014*." Chart. October 31, 2014. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/479165/reasons-to-start-using-isa-cash-only-for-great-britain-adults/
Social Market Foundation. (2014). Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014*. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/479165/reasons-to-start-using-isa-cash-only-for-great-britain-adults/
Social Market Foundation. "Factors Influencing Customer Decision to Start Using An Individual Savings Cash-only Account (Isa) in Great Britain in 2014*." Statista, Statista Inc., 31 Oct 2014, https://www.statista.com/statistics/479165/reasons-to-start-using-isa-cash-only-for-great-britain-adults/
Social Market Foundation, Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014* Statista, https://www.statista.com/statistics/479165/reasons-to-start-using-isa-cash-only-for-great-britain-adults/ (last visited April 22, 2025)
Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014* [Graph], Social Market Foundation, October 31, 2014. [Online]. Available: https://www.statista.com/statistics/479165/reasons-to-start-using-isa-cash-only-for-great-britain-adults/
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