This statistic shows the share of gift splurgers in the United States in 2015, by generation. Gift splurgers are adults aged 18 years and older who like to shower their loved ones with gifts and consider themselves spenders rather than savers. The survey revealed that 35 percent of gift splurgers in the United States are Millennials.
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What kind of people are the gift splurgers?*
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Insights were derived from various services including Nielsen Local TV View (NLTV), NPOWER Nielsen Custom Data, Mobile Insights and Nielsen Scarborough USA+. For complete methodology, click here.
* Gift splurgers are adults 18+ who like to shower their loved ones with gifts and consider themselves spenders rather than savers.
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Nielsen. (October 28, 2015). What kind of people are the gift splurgers?* [Graph]. In Statista. Retrieved January 13, 2025, from https://www.statista.com/statistics/478575/us-gift-splurgers-by-generation/
Nielsen. "What kind of people are the gift splurgers?*." Chart. October 28, 2015. Statista. Accessed January 13, 2025. https://www.statista.com/statistics/478575/us-gift-splurgers-by-generation/
Nielsen. (2015). What kind of people are the gift splurgers?*. Statista. Statista Inc.. Accessed: January 13, 2025. https://www.statista.com/statistics/478575/us-gift-splurgers-by-generation/
Nielsen. "What Kind of People Are The Gift Splurgers?*." Statista, Statista Inc., 28 Oct 2015, https://www.statista.com/statistics/478575/us-gift-splurgers-by-generation/
Nielsen, What kind of people are the gift splurgers?* Statista, https://www.statista.com/statistics/478575/us-gift-splurgers-by-generation/ (last visited January 13, 2025)
What kind of people are the gift splurgers?* [Graph], Nielsen, October 28, 2015. [Online]. Available: https://www.statista.com/statistics/478575/us-gift-splurgers-by-generation/
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