In March 2022, the fastest viral video based on the number of views in 24 hours after its upload was iQIYI's fantasy action film Double World. Ranked second, was a prank video of the movie Rings, in which an actress jumped out of a television screen to scare passersby.
Music videos on YouTube
Music videos are among the most popular content on YouTube. Currently, the most popular YouTube video based on lifetime views is “Baby Shark Dance". Eight of the top ten most-viewed videos are music videos. Music audiences are highly engaged and since 2010, all the most-viewed videos on YouTube have been music videos, with Lady Gaga, Justin Bieber, PSY, and Wiz Khalifa successively claiming the title before ceding it to Luis Fonsi and "Despacito".
K-pop on Youtube
Korean pop (K-pop) artists are currently making a splash on YouTube. Since the mid-2000s, K-pop has been a significant player in the East Asian music market, but it was not until PSY’s colorful and catchy “Gangnam Style” in 2012 that Korean music videos went truly mainstream in the Western music industry. Aside from BTS, other K-pop artists on the ranking of the fastest viral videos include Blackpink, PSY, and Twice.
Fastest viral videos as of March 2022, based on number of views in 24 hours after upload
(in millions)
Characteristic
Views generated in 24 hours post-release in millions
iQIYI: iQIYI - Double World
400
Facebook: Paramount Pictures - Rings Prank
200
Multiple: Louis Vuitton - Fashion show in Shangai
158
Instagram: Mati and Maya Kochavi - Eva Stories
120
iQIYI: iQIYI - Idol Producer: episode 1
100
iQIYI: iQIYI - The Rap of China: episode 1
100
iQIYI: iQIYI - The Lost Tomb
100
Multiple: Chai Jing - Under the Dome
100
YouTube: The Guardian - Will Smith smacks Chris Rock (uncensored)
Selected videos. Grey color = Indicates the video is not a music video; originates from either Facebook or YouTube. In September 2019, YouTube announced that their charts will no longer include paid advertising views.
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iQIYI. (March 29, 2021). Fastest viral videos as of March 2022, based on number of views in 24 hours after upload (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/478082/fastest-viral-videos-views-in-24-hours/
iQIYI. "Fastest viral videos as of March 2022, based on number of views in 24 hours after upload (in millions)." Chart. March 29, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/478082/fastest-viral-videos-views-in-24-hours/
iQIYI. (2021). Fastest viral videos as of March 2022, based on number of views in 24 hours after upload (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/478082/fastest-viral-videos-views-in-24-hours/
iQIYI. "Fastest Viral Videos as of March 2022, Based on Number of Views in 24 Hours after Upload (in Millions)." Statista, Statista Inc., 29 Mar 2021, https://www.statista.com/statistics/478082/fastest-viral-videos-views-in-24-hours/
iQIYI, Fastest viral videos as of March 2022, based on number of views in 24 hours after upload (in millions) Statista, https://www.statista.com/statistics/478082/fastest-viral-videos-views-in-24-hours/ (last visited December 23, 2024)
Fastest viral videos as of March 2022, based on number of views in 24 hours after upload (in millions) [Graph], iQIYI, March 29, 2021. [Online]. Available: https://www.statista.com/statistics/478082/fastest-viral-videos-views-in-24-hours/