The statistic shows the most important reasons among customers for switching baby food brands worldwide in 2015. Some 21 percent of respondents cited promotional activities as the most important reason for switching baby food brands.
Most important reasons for switching baby food brands among consumers worldwide in 2015*
consumers who have made a baby care purchase in the past five years
Method of interview
Online survey
Supplementary notes
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.
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Nielsen. (August 25, 2015). Most important reasons for switching baby food brands among consumers worldwide in 2015* [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/478062/consumers-reasons-for-switching-baby-food-brands-worldwide/
Nielsen. "Most important reasons for switching baby food brands among consumers worldwide in 2015*." Chart. August 25, 2015. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/478062/consumers-reasons-for-switching-baby-food-brands-worldwide/
Nielsen. (2015). Most important reasons for switching baby food brands among consumers worldwide in 2015*. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/478062/consumers-reasons-for-switching-baby-food-brands-worldwide/
Nielsen. "Most Important Reasons for Switching Baby Food Brands among Consumers Worldwide in 2015*." Statista, Statista Inc., 25 Aug 2015, https://www.statista.com/statistics/478062/consumers-reasons-for-switching-baby-food-brands-worldwide/
Nielsen, Most important reasons for switching baby food brands among consumers worldwide in 2015* Statista, https://www.statista.com/statistics/478062/consumers-reasons-for-switching-baby-food-brands-worldwide/ (last visited December 26, 2024)
Most important reasons for switching baby food brands among consumers worldwide in 2015* [Graph], Nielsen, August 25, 2015. [Online]. Available: https://www.statista.com/statistics/478062/consumers-reasons-for-switching-baby-food-brands-worldwide/
