In 2023, the total number of people in the United Kingdom that bought fashion products like apparel, footwear, or accessories increased since the previous year. An additional 1.2 million people for example bought apparel online. 11.6 million people bought footwear and another 9.3 million bought apparel online in the United Kingdom. The Statista Digital Market Outlook estimates that the number of people engaged in e-commerce purchases in the UK fashion market will increase further in the coming years.
Number of fashion e-commerce users in the United Kingdom from 2017 to 2028, by segment (in millions)
Other statistics that may interest you Fashion e-commerce in the United Kingdom (UK)
Overview
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- Premium Statistic Revenue of the fashion industry in the UK 2020-2029
- Premium Statistic Fashion e-commerce market size in the UK 2023-2030
- Premium Statistic Percentage of internet sales in textile and apparel stores in Great Britain 2020-2024
- Basic Statistic Internet clothing retail sales value: monthly index in Great Britain 2018-2024
Segments
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- Premium Statistic Fashion e-commerce revenue in the United Kingdom 2017-2028, by segment
- Premium Statistic Fashion retail e-commerce ARPU in the United Kingdom 2021-2029, by segment
- Premium Statistic Most competitive footwear-related keywords online in the UK 2023
- Premium Statistic Emerging keywords for footwear products in the UK 2023, by search volume
Retailers and brands
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- Premium Statistic United Kingdom: Top 10 fashion online stores 2022
- Premium Statistic Leading fashion & beauty apps in the United Kingdom (UK) 2023, by number of downloads
- Premium Statistic Leading fashion and apparel websites in the UK 2023, based on visit share
- Premium Statistic Leading fashion websites in the UK 2024, by share of voice
- Premium Statistic Leading websites in the luxury fashion sector in the UK 2024, by share of voice
Users
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- Premium Statistic Fashion e-commerce users in the UK 2017-2028, by segment
- Premium Statistic Fashion e-commerce user penetration in the United Kingdom 2021-2029
- Premium Statistic Clothing shoppers mobile audience share in the UK 2023, by age
- Premium Statistic Clothing shoppers mobile audience share in the UK 2023, by gender
- Premium Statistic Clothing shoppers mobile audience share in the UK 2023, by device
Consumption
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- Premium Statistic Share of shoppers buying apparel mostly online in the UK 2023, by generation
- Premium Statistic Share of shoppers buying clothing and shoes online in the UK 2023, by gender
- Premium Statistic Share of shoppers buying apparel online monthly in the UK 2023, by generation
- Basic Statistic Share of shoppers buying apparel online monthly in the UK 2023, by gender
- Premium Statistic Frequency of online purchases of fashion items in the UK 2022
Brand awareness
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- Premium Statistic ASOS brand profile in the UK 2023
- Premium Statistic Boohoo brand profile in the UK 2023
- Premium Statistic SHEIN brand profile in the UK 2023
- Premium Statistic JD Sports brand profile in the UK 2023
- Premium Statistic Next brand profile in the UK 2023
- Premium Statistic Marks & Spencer brand profile in the UK 2023
- Premium Statistic Primark brand profile in the UK 2023
Further related statistics
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- Total retail e-commerce revenue in the United Kingdom 2017-2027
- Furniture & Appliances e-commerce user in Spain 2021-2029
- Electronics & Media e-commerce user in Germany 2021-2029
- Revenue per user of e-commerce in Germany 2020-2029
- Quarterly online revenue of fitness centers in Spain 2014-2022
- Pharmaceutical products: quarterly e-commerce revenue in Spain 2013-2020
- Investigation services: quarterly e-commerce revenue in Spain 2013-2019
- Car rental e-commerce revenue: Spanish spending abroad 2013-2019
- Quarterly e-commerce revenue from Spanish spending in Asia Pacific 2013-2019
- Gross value of cars and automotive goods online sales in Poland 2017-2027
Further Content: You might find this interesting as well
Statistics
- Total retail e-commerce revenue in the United Kingdom 2017-2027
- Furniture & Appliances e-commerce user in Spain 2021-2029
- Electronics & Media e-commerce user in Germany 2021-2029
- Revenue per user of e-commerce in Germany 2020-2029
- Quarterly online revenue of fitness centers in Spain 2014-2022
- Pharmaceutical products: quarterly e-commerce revenue in Spain 2013-2020
- Investigation services: quarterly e-commerce revenue in Spain 2013-2019
- Car rental e-commerce revenue: Spanish spending abroad 2013-2019
- Quarterly e-commerce revenue from Spanish spending in Asia Pacific 2013-2019
- Gross value of cars and automotive goods online sales in Poland 2017-2027
Statista. (October 1, 2023). Number of fashion e-commerce users in the United Kingdom from 2017 to 2028, by segment (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/477981/fashion-e-commerce-users-in-the-united-kingdom-by-segment
Statista. "Number of fashion e-commerce users in the United Kingdom from 2017 to 2028, by segment (in millions)." Chart. October 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/477981/fashion-e-commerce-users-in-the-united-kingdom-by-segment
Statista. (2023). Number of fashion e-commerce users in the United Kingdom from 2017 to 2028, by segment (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/477981/fashion-e-commerce-users-in-the-united-kingdom-by-segment
Statista. "Number of Fashion E-commerce Users in The United Kingdom from 2017 to 2028, by Segment (in Millions)." Statista, Statista Inc., 1 Oct 2023, https://www.statista.com/forecasts/477981/fashion-e-commerce-users-in-the-united-kingdom-by-segment
Statista, Number of fashion e-commerce users in the United Kingdom from 2017 to 2028, by segment (in millions) Statista, https://www.statista.com/forecasts/477981/fashion-e-commerce-users-in-the-united-kingdom-by-segment (last visited August 25, 2024)
Number of fashion e-commerce users in the United Kingdom from 2017 to 2028, by segment (in millions) [Graph], Statista, October 1, 2023. [Online]. Available: https://www.statista.com/forecasts/477981/fashion-e-commerce-users-in-the-united-kingdom-by-segment