This statistic displays the reasons for spending less time using branded apps in the United Kingdom (UK) as of November 2014. During the survey period, it was found that 46 respondents reported that they spent less time using their tablets or smartphones as a reason for spending less time using branded apps.
Reasons for spending less time using branded apps in the United Kingdom (UK) as of November 2014
Characteristic
Number of respondents
I have deleted several of my branded apps because I did not like the notifications they were pushing to me - the notifications were repetitive and irrelevant
60
The buzz around apps has faded and so branded apps are less exciting to me
50
I don't spend as much time using my phone/tablet as I used to
46
There are now too many branded apps on my device to engage with
36
The brands I like are doing less interesting and innovative things with their apps
36
I like all the apps I already have and so don't feel the need to use new ones
32
The brands whose apps I use have not been updating their apps as frequently (e.g. with new content, or to coincide with their other marketing campaigns and projects)
22
I perform the tasks I used to use branded apps for using third-party apps
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Conjure. (February 18, 2015). Reasons for spending less time using branded apps in the United Kingdom (UK) as of November 2014 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/477193/reasons-for-spending-less-time-using-branded-apps-in-the-uk/
Conjure. "Reasons for spending less time using branded apps in the United Kingdom (UK) as of November 2014." Chart. February 18, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/477193/reasons-for-spending-less-time-using-branded-apps-in-the-uk/
Conjure. (2015). Reasons for spending less time using branded apps in the United Kingdom (UK) as of November 2014. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/477193/reasons-for-spending-less-time-using-branded-apps-in-the-uk/
Conjure. "Reasons for Spending Less Time Using Branded Apps in The United Kingdom (Uk) as of November 2014." Statista, Statista Inc., 18 Feb 2015, https://www.statista.com/statistics/477193/reasons-for-spending-less-time-using-branded-apps-in-the-uk/
Conjure, Reasons for spending less time using branded apps in the United Kingdom (UK) as of November 2014 Statista, https://www.statista.com/statistics/477193/reasons-for-spending-less-time-using-branded-apps-in-the-uk/ (last visited November 22, 2024)
Reasons for spending less time using branded apps in the United Kingdom (UK) as of November 2014 [Graph], Conjure, February 18, 2015. [Online]. Available: https://www.statista.com/statistics/477193/reasons-for-spending-less-time-using-branded-apps-in-the-uk/
