E-commerce revenue in the United Kingdom 2017-2029, by segment

The eCommerce industry in the United Kingdom was expected to amount to an overall revenue of 129.71 billion U.S. dollars in 2024. It is estimated to increase to 188.84 billion U.S. dollars by 2029. With 39.95 billion U.S. dollars, the fashion segment is forecast to remain the biggest segment in the market.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, UK: internet retail sales value index 2022, and UK: internet retail sales growth y-o-y by sector 2022.