Digital Market Outlook: digital classifieds ad revenue in European countries 2022

From the selected regions, the ranking by ad spending in the 'Classifieds' segment of the digital advertising market is led by the United Kingdom with 1.9 billion U.S. dollars and is followed by Germany (1.1 billion U.S. dollars). In contrast, the ranking is trailed by Portugal with 23.81 million U.S. dollars, recording a difference of 1.8 billion U.S. dollars to the United Kingdom.

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Digital classifieds advertising revenue in selected countries in Europe in 2022 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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