This statistic displays the findings of a survey on the perception of companies' responses to complaints on social media platforms in the United Kingdom (UK) in 2015. During the survey period, it was found that 16 percent of respondents strongly agreed that the companies took complaints more seriously if they were posted on social media websites.
To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them"
who use social media platforms at least every three months and liked or followed a company on social media.*
Method of interview
Online interview
Supplementary notes
* The source adds the following information: "Our sample was nationally representative by age and gender."
Percentage points exceeding 100 percent are probably due to rounding.
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McCallum Layton. (September 30, 2015). To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them" [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton. "To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them"." Chart. September 30, 2015. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton. (2015). To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them". Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton. "To What Extent Do You Agree or Disagree with The following Statement: "I Feel That Companies Take Complaints More Seriously If They’re Posted on Social Media Websites than If Made Directly to Them"." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton, To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them" Statista, https://www.statista.com/statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/ (last visited December 23, 2024)
To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them" [Graph], McCallum Layton, September 30, 2015. [Online]. Available: https://www.statista.com/statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
