This statistic displays the preferred methods used to seek reassurance about an enterprise prior to a purchase ranked by likelihood of usage in the United Kingdom (UK) in 2015. In 2015, 44 percent of respondents stated that they are 'likely' or 'very likely' to use comments on Facebook to reassure themselves about a company.
Preferred methods used to seek reassurance about an enterprise prior to a purchase ranked by likelihood of usage in the United Kingdom (UK) in 2015**
consumers who use social media platforms at least every three months.*
Method of interview
Online interview
Supplementary notes
* The source adds the following information: "Our sample was nationally representative by age and gender."
** The source defines 'likelihood' as a combination of the survey responses 'very likely' and 'likely'.
The source does not provide the original wording of the question posed during the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McCallum Layton. (September 30, 2015). Preferred methods used to seek reassurance about an enterprise prior to a purchase ranked by likelihood of usage in the United Kingdom (UK) in 2015** [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/476169/methods-used-to-seek-reassurance-about-an-enterprise-before-purchase-in-the-uk/
McCallum Layton. "Preferred methods used to seek reassurance about an enterprise prior to a purchase ranked by likelihood of usage in the United Kingdom (UK) in 2015**." Chart. September 30, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/476169/methods-used-to-seek-reassurance-about-an-enterprise-before-purchase-in-the-uk/
McCallum Layton. (2015). Preferred methods used to seek reassurance about an enterprise prior to a purchase ranked by likelihood of usage in the United Kingdom (UK) in 2015**. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/476169/methods-used-to-seek-reassurance-about-an-enterprise-before-purchase-in-the-uk/
McCallum Layton. "Preferred Methods Used to Seek Reassurance about An Enterprise Prior to a Purchase Ranked by Likelihood of Usage in The United Kingdom (Uk) in 2015**." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/476169/methods-used-to-seek-reassurance-about-an-enterprise-before-purchase-in-the-uk/
McCallum Layton, Preferred methods used to seek reassurance about an enterprise prior to a purchase ranked by likelihood of usage in the United Kingdom (UK) in 2015** Statista, https://www.statista.com/statistics/476169/methods-used-to-seek-reassurance-about-an-enterprise-before-purchase-in-the-uk/ (last visited November 22, 2024)
Preferred methods used to seek reassurance about an enterprise prior to a purchase ranked by likelihood of usage in the United Kingdom (UK) in 2015** [Graph], McCallum Layton, September 30, 2015. [Online]. Available: https://www.statista.com/statistics/476169/methods-used-to-seek-reassurance-about-an-enterprise-before-purchase-in-the-uk/
