Main reasons for interacting with companies on social media in the UK 2015

This statistic shows the results of a survey on the leading reasons for interacting with companies on social media platforms in the United Kingdom (UK) in 2015, by network. The survey was conducted via online interviews and data was collected from 215 Facebook users and 104 Twitter users who all used social media platforms at least every three months and who liked or followed a company on social media. During the survey, it was found that 68 percent of respondents reported following a company on Twitter in order to keep up to date with the latest news about them, the same percentage of respondents who stated that they follow a company on Twitter in order to receive offers or competitions. 26 percent of respondents stated that they like companies on Facebook in order to show other people that they like the company. When looking at the age group of people who like or follow companies on social media in the UK, 18 to 34 year olds show the biggest proportion of users who do so. Further information on social media usage in the UK can be found in the Dossier: Social media usage in the United Kingdom.