Ford Motor Company: car sales by country 2023

At about two million units, the U.S. is the number one sales market for the Ford Motor Company. Globally, sales grew by about 182,000 units between 2022 and 2023.

Slow sales in international markets

China is Ford's second largest market despite reporting lower sales in 2023. Ford may have been worried about this market as the United States and China were on the brink of an economic conflict. Tensions remain high as President Biden continues his term in office. The two nations are among the three largest economies in the world. With them is the European Union. There, Ford sales are also under threat. The UK's withdrawal from the European Union disrupts Fords supply chains: three plants operate in the UK which has now been cut off from assembly locations in the EU. The UK was traditionally Ford's largest market in Europe. Wholesales in the UK came to around 243,000 units in 2023, and dealerships recorded lower monthly sales of Ford vehicles to end customers in the United Kingdom of Great Britain and Northern Ireland in 2023 when compared to 2019. The Ford Puma was among the best-selling models in the UK as of December 2022.

Declining domestic market share

Within the U.S. car market, Ford's sales increased in 2023. The company reacted to the downward trend recorded in the previous years with the decision to phase out its offering of slow-selling, non-electric passenger cars, with the goal to increase profitability by a recreated product lineup. Passenger cars accounted for 14.4 percent of Ford's U.S. retail sales in 2019, down from almost 20 percent in 2018. Sales of passenger cars in the U.S. have declined by over one million units between 2019 and 2020 and have kept dropping since then. At the same time, U.S. light truck sales decreased to around 12.4 million units in 2023. That year, Ford's F-Series was the best-selling light truck in the United States.