The statistic presents the leading reasons why consumers in Canada chose to subscribe to brand e-mails in 2014. It was found that the majority of respondents signed-up to receive discounts, while 48 percent wanted to know about the latest products and services.
Leading reasons why consumers in Canada subscribed to brand e-mails in 2014
Characteristic
Share of respondents
For discounts
63%
To receive a freebie or enter a contest
58%
Want to know about the latest products or services
48%
Want to receive advanced notice of new products or future releases
39%
Because they deal with the company or brand regularly
36%
To access exclusive content
34%
Want to receive content about their personal interests
32%
Want to receive company news
18%
Prefer e-mail as a way to "keep my fnger on the pulse" of the brand/company
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Canadian’s Internet Business. (March 14, 2015). Leading reasons why consumers in Canada subscribed to brand e-mails in 2014 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/475144/canada-consumer-reasons-subscribe-brand-email/
Canadian’s Internet Business. "Leading reasons why consumers in Canada subscribed to brand e-mails in 2014." Chart. March 14, 2015. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/475144/canada-consumer-reasons-subscribe-brand-email/
Canadian’s Internet Business. (2015). Leading reasons why consumers in Canada subscribed to brand e-mails in 2014. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/475144/canada-consumer-reasons-subscribe-brand-email/
Canadian’s Internet Business. "Leading Reasons Why Consumers in Canada Subscribed to Brand E-mails in 2014." Statista, Statista Inc., 14 Mar 2015, https://www.statista.com/statistics/475144/canada-consumer-reasons-subscribe-brand-email/
Canadian’s Internet Business, Leading reasons why consumers in Canada subscribed to brand e-mails in 2014 Statista, https://www.statista.com/statistics/475144/canada-consumer-reasons-subscribe-brand-email/ (last visited December 19, 2024)
Leading reasons why consumers in Canada subscribed to brand e-mails in 2014 [Graph], Canadian’s Internet Business, March 14, 2015. [Online]. Available: https://www.statista.com/statistics/475144/canada-consumer-reasons-subscribe-brand-email/
