In 2021, programmatically bought ads accounted for 94.5 percent of digital display advertising spending in the United Kingdom (UK). This share is expected to increase to 96 percent by the end of 2024.
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Insider Intelligence. (January 18, 2024). Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. "Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024." Chart. January 18, 2024. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. (2024). Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. "Share of Programmatic in Digital Display Advertising Spending in The United Kingdom (Uk) from 2013 to 2024." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence, Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 Statista, https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/ (last visited February 21, 2025)
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 [Graph], Insider Intelligence, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.