Programmatic share of display ad spend in the UK 2013-2024

Published by Statista Research Department, Nov 22, 2024
In 2021, programmatically bought ads accounted for 94.5 percent of digital display advertising spending in the United Kingdom (UK). This share is expected to increase to 96 percent by the end of 2024.

Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024

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Release date

January 2024

Region

United Kingdom

Survey time period

2013 to 2021

Supplementary notes

* Forecast.

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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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