Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowU.S. retail snack dollar sales share 2015, by type
This statistic presents the retail snack dollar sales share in the United States for the 52 weeks ending June 27, 2015, broken down by type. Salty snacks accounted for a share of 25.1 percent of U.S. snack dollar sales.
Snack industry
The United States food industry has profited from the growing demand in snacks during the past decade. Total sales of this category increased significantly from 2005 to 2010 and are expected to reach 47.5 billion U.S. dollars in 2015. Sales of potato and tortilla chips, as well as crackers accounted for more than half of the total sales.
Sales of salty snacks in supermarkets nationwide amounted to approximately 9.67 billion U.S. dollars between 2014 and 2015. Crackers and potato chips were particularly popular among U.S. consumers during this period — cracker sales exceeded 6.87 billion U.S. dollars while potato chip sales totaled nearly 5.69 billion. Furthermore, convenience stores across the country sold more than two billion U.S. dollars’ worth of potato and tortilla/corn chips in 2014. Lay’s was the number one potato chip brand in the U.S. in 2014/2015. At the same time, Fritos, Frito Scoops and Fritos Flavor Twists were the leading corn snack brands, with combined sales amounting to over 800 million U.S. dollars. PepsiCo-owned Frito Lay is the country’s leading potato chip and corn snack company.
Healthier options such as fruit and vegetables accounted for roughly 25 percent of total retail snack sales. In 2014, retail sales of snack nuts exceeded 3.8 billion U.S. dollars.
Snack industry
The United States food industry has profited from the growing demand in snacks during the past decade. Total sales of this category increased significantly from 2005 to 2010 and are expected to reach 47.5 billion U.S. dollars in 2015. Sales of potato and tortilla chips, as well as crackers accounted for more than half of the total sales.
Sales of salty snacks in supermarkets nationwide amounted to approximately 9.67 billion U.S. dollars between 2014 and 2015. Crackers and potato chips were particularly popular among U.S. consumers during this period — cracker sales exceeded 6.87 billion U.S. dollars while potato chip sales totaled nearly 5.69 billion. Furthermore, convenience stores across the country sold more than two billion U.S. dollars’ worth of potato and tortilla/corn chips in 2014. Lay’s was the number one potato chip brand in the U.S. in 2014/2015. At the same time, Fritos, Frito Scoops and Fritos Flavor Twists were the leading corn snack brands, with combined sales amounting to over 800 million U.S. dollars. PepsiCo-owned Frito Lay is the country’s leading potato chip and corn snack company.
Healthier options such as fruit and vegetables accounted for roughly 25 percent of total retail snack sales. In 2014, retail sales of snack nuts exceeded 3.8 billion U.S. dollars.
