During a 2023 survey, 98 percent of responding pay-per-click marketers stated that they used Google search advertising. Google's competitor Bing ranked fourth, mentioned by 67 percent of respondents.
Digital advertising platforms used by pay-per-click (PPC) marketers worldwide as of December 2023
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PPCsurvey.com. (April 30, 2024). Digital advertising platforms used by pay-per-click (PPC) marketers worldwide as of December 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/474514/ppc-channels-advertisers-usa/
PPCsurvey.com. "Digital advertising platforms used by pay-per-click (PPC) marketers worldwide as of December 2023." Chart. April 30, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/474514/ppc-channels-advertisers-usa/
PPCsurvey.com. (2024). Digital advertising platforms used by pay-per-click (PPC) marketers worldwide as of December 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/474514/ppc-channels-advertisers-usa/
PPCsurvey.com. "Digital Advertising Platforms Used by Pay-per-click (Ppc) Marketers Worldwide as of December 2023." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/474514/ppc-channels-advertisers-usa/
PPCsurvey.com, Digital advertising platforms used by pay-per-click (PPC) marketers worldwide as of December 2023 Statista, https://www.statista.com/statistics/474514/ppc-channels-advertisers-usa/ (last visited November 24, 2024)
Digital advertising platforms used by pay-per-click (PPC) marketers worldwide as of December 2023 [Graph], PPCsurvey.com, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/474514/ppc-channels-advertisers-usa/