The statistic shows data on the media through which luxury shoppers saw or heard advertising as of September 2015. Shullman Research Center found that 44 percent of respondents who bought a luxury product or service in the past 12 months recalled seeing advertising in e-mails during the 30 days leading up to the survey.
Media via which luxury shoppers saw or heard advertising as of September 2015
in the last 30 days / among consumers who bought luxury products and services in the past 12 months
Supplementary notes
Note: the source does not provide information on the methodology (numer or age of respondents, type of survey, date of survey). The date of survey provided in the publication date. Figures for traditional media taken from here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Shullman Research Center. (September 15, 2015). Media via which luxury shoppers saw or heard advertising as of September 2015 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/474431/luxury-shoppers-advertising-recall-usa/
Shullman Research Center. "Media via which luxury shoppers saw or heard advertising as of September 2015." Chart. September 15, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/474431/luxury-shoppers-advertising-recall-usa/
Shullman Research Center. (2015). Media via which luxury shoppers saw or heard advertising as of September 2015. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/474431/luxury-shoppers-advertising-recall-usa/
Shullman Research Center. "Media via Which Luxury Shoppers Saw or Heard Advertising as of September 2015." Statista, Statista Inc., 15 Sep 2015, https://www.statista.com/statistics/474431/luxury-shoppers-advertising-recall-usa/
Shullman Research Center, Media via which luxury shoppers saw or heard advertising as of September 2015 Statista, https://www.statista.com/statistics/474431/luxury-shoppers-advertising-recall-usa/ (last visited November 22, 2024)
Media via which luxury shoppers saw or heard advertising as of September 2015 [Graph], Shullman Research Center, September 15, 2015. [Online]. Available: https://www.statista.com/statistics/474431/luxury-shoppers-advertising-recall-usa/
