The statistic presents information on types of personal data likely to be shared with companies in exchange for personalized service or rewards in Canada in 2015. According to the source, 59 percent of responding Canadians were willing to share their address with companies if it meant getting more personalized services from them, while 22 percent would share their online browsing history for that purpose.
Personal information likely to be shared with companies in exchange for personalized service or rewards in Canada 2015, by type
The source does not provide information on the sample size, only that it was nationally reprsentative. Total sample size for the global survey was 20,168. The date of the study was not provided
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Aimia, & Various sources (theglobeandmail.com). (September 15, 2015). Personal information likely to be shared with companies in exchange for personalized service or rewards in Canada 2015, by type [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/473849/canada-willingness-share-personal-information-with-companies-type/
Aimia, und Various sources (theglobeandmail.com). "Personal information likely to be shared with companies in exchange for personalized service or rewards in Canada 2015, by type." Chart. September 15, 2015. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/473849/canada-willingness-share-personal-information-with-companies-type/
Aimia, Various sources (theglobeandmail.com). (2015). Personal information likely to be shared with companies in exchange for personalized service or rewards in Canada 2015, by type. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/473849/canada-willingness-share-personal-information-with-companies-type/
Aimia, and Various sources (theglobeandmail.com). "Personal Information Likely to Be Shared with Companies in Exchange for Personalized Service or Rewards in Canada 2015, by Type." Statista, Statista Inc., 15 Sep 2015, https://www.statista.com/statistics/473849/canada-willingness-share-personal-information-with-companies-type/
Aimia & Various sources (theglobeandmail.com), Personal information likely to be shared with companies in exchange for personalized service or rewards in Canada 2015, by type Statista, https://www.statista.com/statistics/473849/canada-willingness-share-personal-information-with-companies-type/ (last visited November 12, 2024)
Personal information likely to be shared with companies in exchange for personalized service or rewards in Canada 2015, by type [Graph], Aimia, & Various sources (theglobeandmail.com), September 15, 2015. [Online]. Available: https://www.statista.com/statistics/473849/canada-willingness-share-personal-information-with-companies-type/
