This statistic ranks the most common reasons for smartphone users in the United States to delete mobile apps. During the August 2015 survey period, the majority of respondents stated that they deleted apps they rarely used, while 40 percent said they found better apps to replace them.
Reasons for smartphone users in the United States to delete mobile apps as of August 2015
Characteristic
Share of respondents
I rarely used the app
72%
I needed to free up memory on my phone
51%
I found the app was draining my phone battery
44%
I found better apps to replace them
40%
The app had too many technical issues
39%
The app was sending me too many ads or alerts
34%
The app wasn't easy to use
32%
I was spending too much time using the app
8%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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Kantar Millward Brown. (October 5, 2015). Reasons for smartphone users in the United States to delete mobile apps as of August 2015 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/473841/reasons-delete-mobile-app-usa/
Kantar Millward Brown. "Reasons for smartphone users in the United States to delete mobile apps as of August 2015." Chart. October 5, 2015. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/473841/reasons-delete-mobile-app-usa/
Kantar Millward Brown. (2015). Reasons for smartphone users in the United States to delete mobile apps as of August 2015. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/473841/reasons-delete-mobile-app-usa/
Kantar Millward Brown. "Reasons for Smartphone Users in The United States to Delete Mobile Apps as of August 2015." Statista, Statista Inc., 5 Oct 2015, https://www.statista.com/statistics/473841/reasons-delete-mobile-app-usa/
Kantar Millward Brown, Reasons for smartphone users in the United States to delete mobile apps as of August 2015 Statista, https://www.statista.com/statistics/473841/reasons-delete-mobile-app-usa/ (last visited April 28, 2025)
Reasons for smartphone users in the United States to delete mobile apps as of August 2015 [Graph], Kantar Millward Brown, October 5, 2015. [Online]. Available: https://www.statista.com/statistics/473841/reasons-delete-mobile-app-usa/
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