Canada attitude towards personal info sharing 2015

Attitude towards sharing personal data with companies in Canada in 2015

CharacteristicShare of respondents
Canadians who will share personal infomation so that companies can send them relevant offers 53%
Canadians who are extremely comfortable with companies handling their personal data 38%
Canadians who think their personal information is highly valuable 31%
Canadians who expect better service and benefits for sahring personal details 26%
Created with Highcharts 7.2.2Share of respondents53%53%38%38%31%31%26%26%Canadians who will share personal infomation sothat companies can send them relevant offersCanadians who are extremely comfortable withcompanies handling their personal dataCanadians who think their personal information ishighly valuableCanadians who expect better service and benefitsfor sahring personal details
0%10%20%30%40%50%60%
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Source

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Release date

September 2015

Region

Canada

Survey time period

2015

Method of interview

Online survey

Supplementary notes

The source does not provide information on the sample size, only that it was nationally reprsentative. Total sample size for the global survey was 20,168. The date of the study was not provided

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Customers' perspective

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