According to projections, in 2023, digital out-of-home (DOOH) advertising spending will account for more than one-third (36.2 percent) of the total expenditure on out-of-home (OOH) media in the United States. The share was forecast to continue to grow, surpassing 41 percent by 2026. The U.S. DOOH ad spend will reach an estimated 2.94 billion U.S. dollars in 2023.
Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026
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Statista. (April 3, 2023). Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/473692/digital-share-ooh-ad-spend-usa/
Statista. "Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026." Chart. April 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/473692/digital-share-ooh-ad-spend-usa/
Statista. (2023). Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/473692/digital-share-ooh-ad-spend-usa/
Statista. "Digital Out-of-home (Dooh) Advertising Spending as a Percentage of Total Out-of-home (Ooh) Ad Spend in The United States from 2019 to 2026." Statista, Statista Inc., 3 Apr 2023, https://www.statista.com/statistics/473692/digital-share-ooh-ad-spend-usa/
Statista, Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026 Statista, https://www.statista.com/statistics/473692/digital-share-ooh-ad-spend-usa/ (last visited December 21, 2024)
Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026 [Graph], Statista, April 3, 2023. [Online]. Available: https://www.statista.com/statistics/473692/digital-share-ooh-ad-spend-usa/
