Attitudes towards marketing/marketers according to European marketers 2016

Published by Statista Research Department, Jan 5, 2023
This chart shows statements about the marketing industry and the share of marketers who agreed with them in 2016. The chart shows that 73 percent of UK, German and French marketers felt that marketers need to be prepared to implement new technology to succeed.

Please indicate if you agree with the following statements about the state of the marketing industry.*

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Source

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Release date

February 2017

Region

France, Germany, United Kingdom

Survey time period

July 20 - August 2, 2016

Number of respondents

1,301 respondents

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select all they agree with.

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Overview

4

Marketing tools

4

Digital advertising

7

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5

Social media

5

Spotlight: AI

5

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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