Craft beer and ale on-trade market share in the United Kingdom (UK) 2010-2015

This statistic shows the craft beer share of the total on-trade beer and ale market in the United Kingdom (UK) from 2010 to 2015. The on-trade craft beer and ale market has steadily grown since 2010. In 2015, on-trade craft ale accounted for 8.4 percent of the total on-trade ale market. Currently, the beer market in the United Kingdom is experiencing a process of premiumization, encouraged by an increased interest in flavors of beer and beer cultures. In combination with the rising popularity of craft beer, ale has led the movement as the most produced beer style amongst members of the Society of Independent Brewers (SIBA). The production volume of craft beer produced by SIBA members has also increased year on year. Currently, off-trade sales of ale are eclipsed by lager and cider, although it enjoys a large and growing share of the on-trade craft beer market.