Share of online vs. in-store holiday spending in the United States 2023

Published by
D. Tighe,
Nov 22, 2023
According to a survey carried out in the United States in September 2023, consumers planned to spend over 60 percent of their total holiday season budget online, and the rest on in-store purchases.

Expected share of holiday budget spent online and in-store in the United States in 2023

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Release date

October 2023

Region

United States

Survey time period

August 30 to September 8, 2023

Number of respondents

4,318 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: "What percentage of your total holiday budget do you expect to spend ..?”

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Overview

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Offline versus online shopping

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Online shopping behavior

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Online returns

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Holiday shopping habits

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Further related statistics

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