Fitbit sold about 6.6 million units of its smart fitness devices in the year 2023, down from 9.2 million units in the previous year.
Fitbit device sales – additional information
Fitbit device sales registered an impressive growth from 2010 to 2016, rising from almost 60 thousand units sold to almost 23 million. The company offers many different models of fitness trackers trackers with fitness and health related functions, such as counting steps, calories, distance, active minutes, monitoring heart rate and sleep tracking. It also sells a Wi-Fi connected scale. Suggested retail prices of Fitbit devices vary from 80 U.S. dollars to 300 U.S. dollars.
Fitbit, one of the leading companies in the wearable industry, had almost 35 percent of the market share of wearable device unit shipments in the first quarter of 2015. However, after the introduction of the Apple Watch, the company lost its position and left the podium to other manufacturers, including Xiaomi and Samsung. In 2023, Apple held over 20 percent of the market, shipping roughly 38 million Apple Watches in the entire year.
Number of Fitbit devices sold worldwide from 2010 to 2023
(in 1,000s)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business of Apps. (April 30, 2024). Number of Fitbit devices sold worldwide from 2010 to 2023 (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/472591/fitbit-devices-sold/
Business of Apps. "Number of Fitbit devices sold worldwide from 2010 to 2023 (in 1,000s)." Chart. April 30, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/472591/fitbit-devices-sold/
Business of Apps. (2024). Number of Fitbit devices sold worldwide from 2010 to 2023 (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/472591/fitbit-devices-sold/
Business of Apps. "Number of Fitbit Devices Sold Worldwide from 2010 to 2023 (in 1,000s)." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/472591/fitbit-devices-sold/
Business of Apps, Number of Fitbit devices sold worldwide from 2010 to 2023 (in 1,000s) Statista, https://www.statista.com/statistics/472591/fitbit-devices-sold/ (last visited November 21, 2024)
Number of Fitbit devices sold worldwide from 2010 to 2023 (in 1,000s) [Graph], Business of Apps, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/472591/fitbit-devices-sold/