The statistic presents information on the percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, broken down by age group. It was found that 32 percent of responding Canadian consumers aged 65 or older believed that online advertising could be trusted, compared to 47 percent of consumers between the ages of 35 and 54 years.
Percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, by age group
marked as very trustworthy (9-7) or somewhat trustworthy (4-6)
Method of interview
Online survey
Supplementary notes
The original question: "On a scale from 1 to 9 where 1 is “not at all trustworthy” and 9
is “very trustworthy”, how trustworthy do you find the following types of advertisements? Advertisements you see online."
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Ad Standards. (September 30, 2015). Percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, by age group [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/472380/canada-perceived-online-advertising-trustworthiness-by-age/
Ad Standards. "Percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, by age group." Chart. September 30, 2015. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/472380/canada-perceived-online-advertising-trustworthiness-by-age/
Ad Standards. (2015). Percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, by age group. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/472380/canada-perceived-online-advertising-trustworthiness-by-age/
Ad Standards. "Percentage of Consumers Who Perceive Online Advertising as Trustworthy in Canada as of January 2015, by Age Group." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/472380/canada-perceived-online-advertising-trustworthiness-by-age/
Ad Standards, Percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, by age group Statista, https://www.statista.com/statistics/472380/canada-perceived-online-advertising-trustworthiness-by-age/ (last visited December 31, 2024)
Percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, by age group [Graph], Ad Standards, September 30, 2015. [Online]. Available: https://www.statista.com/statistics/472380/canada-perceived-online-advertising-trustworthiness-by-age/
