During a 2021 survey carried out among consumer in Canada, four percent of respondents stated they believed online advertising was extremely truthful or accurate. On the other hand, 24 percent believed it was not very truthful or accurate.
Perceived accuracy and/or truthfulness of advertising in selected media in Canada as of fall 2021
Characteristic
Not very truthful/accurate
Somewhat truthful/accurate
Very truthful/accurate
Extremely truthful/accurate
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Original question. "Thinking about advertising across different types of media, how truthful/accurate do you think the advertising you read, see or hear is for each of the following?" During the survey, the respondents were also allowed to pick the answers: "Not at all truthful/accurate" and "Not applicable/not familiar." The source does not provide the share of respondents who provided these two answers. However, it states, the answers garnered two percent of responses or fewer. The source does not provide information on survey methodology. The date provided is the publication date.
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Ad Standards, & Numerator. (April 15, 2022). Perceived accuracy and/or truthfulness of advertising in selected media in Canada as of fall 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/472351/canada-perceived-advertising-trustworthiness-by-medium/
Ad Standards, und Numerator. "Perceived accuracy and/or truthfulness of advertising in selected media in Canada as of fall 2021." Chart. April 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/472351/canada-perceived-advertising-trustworthiness-by-medium/
Ad Standards, Numerator. (2022). Perceived accuracy and/or truthfulness of advertising in selected media in Canada as of fall 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/472351/canada-perceived-advertising-trustworthiness-by-medium/
Ad Standards, and Numerator. "Perceived Accuracy And/or Truthfulness of Advertising in Selected Media in Canada as of Fall 2021." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/472351/canada-perceived-advertising-trustworthiness-by-medium/
Ad Standards & Numerator, Perceived accuracy and/or truthfulness of advertising in selected media in Canada as of fall 2021 Statista, https://www.statista.com/statistics/472351/canada-perceived-advertising-trustworthiness-by-medium/ (last visited July 22, 2024)
Perceived accuracy and/or truthfulness of advertising in selected media in Canada as of fall 2021 [Graph], Ad Standards, & Numerator, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/472351/canada-perceived-advertising-trustworthiness-by-medium/
