This statistic presents the distribution of global active social media users who follow brands on social media as of September 2015. During the survey period, 53 percent of respondents stated they used Instagram for following brands.
Share of global active social media users who follow brands on social media as of September 2015
Original question: Which of the following type of people or organizations do you prefer to follow online via social media service (i.e. Facebook, Twitter, etc)? Brands you like
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (September 30, 2015). Share of global active social media users who follow brands on social media as of September 2015 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/472295/following-brands-on-social-media-worldwide/
GWI. "Share of global active social media users who follow brands on social media as of September 2015." Chart. September 30, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/472295/following-brands-on-social-media-worldwide/
GWI. (2015). Share of global active social media users who follow brands on social media as of September 2015. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/472295/following-brands-on-social-media-worldwide/
GWI. "Share of Global Active Social Media Users Who Follow Brands on Social Media as of September 2015." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/472295/following-brands-on-social-media-worldwide/
GWI, Share of global active social media users who follow brands on social media as of September 2015 Statista, https://www.statista.com/statistics/472295/following-brands-on-social-media-worldwide/ (last visited November 22, 2024)
Share of global active social media users who follow brands on social media as of September 2015 [Graph], GWI, September 30, 2015. [Online]. Available: https://www.statista.com/statistics/472295/following-brands-on-social-media-worldwide/