The timeline presents information on the share of programmatic in total digital display advertising spending in Canada in 2014 and provides a forecast until 2017. According to the source, programmatic spending will account for 48 percent of total digital display ad expenditures in 2015.
Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017
* Forecast. Digital display ads transacted via an API, inlcuding everything from publisher-erected APIs to more standardized RTB technology; inlcudes native ads and ads on social networks; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices. Total programmatic advertising includes banners, rich media, sponsorships, video and other.
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eMarketer. (October 13, 2015). Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer. "Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017." Chart. October 13, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer. (2015). Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer. "Share of Programmatic in Total Digital Display Advertising Spending in Canada from 2014 to 2017." Statista, Statista Inc., 13 Oct 2015, https://www.statista.com/statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer, Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017 Statista, https://www.statista.com/statistics/472252/programmatic-share-digital-display-advertising-spending-canada/ (last visited December 21, 2024)
Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017 [Graph], eMarketer, October 13, 2015. [Online]. Available: https://www.statista.com/statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
