The timeline presents information on the programmatic digital display advertising spending growth in Canada in 2014 and provides a forecast until 2017. According to the source, programmatic digital display ad expenditures increased by 245 percent in 2014 compared to year prior, but the growth is expected to slow down to 26.4 percent in 2017.
Programmatic digital display advertising spending growth in Canada from 2014 to 2017
* Forecast. Digital display ads transacted via an API, inlcuding everything from publisher-erected APIs to more standardized RTB technology; inlcudes native ads and ads on social networks; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices. Total programmatic advertising includes banners, rich media, sponsorships, video and other.
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IAB Canada. (January 25, 2016). Programmatic digital display advertising spending growth in Canada from 2014 to 2017 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/472250/programmatic-digital-display-advertising-spending-change-canada/
IAB Canada. "Programmatic digital display advertising spending growth in Canada from 2014 to 2017." Chart. January 25, 2016. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/472250/programmatic-digital-display-advertising-spending-change-canada/
IAB Canada. (2016). Programmatic digital display advertising spending growth in Canada from 2014 to 2017. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/472250/programmatic-digital-display-advertising-spending-change-canada/
IAB Canada. "Programmatic Digital Display Advertising Spending Growth in Canada from 2014 to 2017." Statista, Statista Inc., 25 Jan 2016, https://www.statista.com/statistics/472250/programmatic-digital-display-advertising-spending-change-canada/
IAB Canada, Programmatic digital display advertising spending growth in Canada from 2014 to 2017 Statista, https://www.statista.com/statistics/472250/programmatic-digital-display-advertising-spending-change-canada/ (last visited September 26, 2024)
Programmatic digital display advertising spending growth in Canada from 2014 to 2017 [Graph], IAB Canada, January 25, 2016. [Online]. Available: https://www.statista.com/statistics/472250/programmatic-digital-display-advertising-spending-change-canada/