Programmatic ad spend in the U.S. 2013-2023, by device

Published by Statista Research Department, Nov 22, 2024
In 2023, 70.6 percent of programmatic digital display advertising spending in the United States was expected to be invested in mobile ads; desktop was forecast to account for 12.9 percent and connected TV (CTV) for 16.5 percent.

Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device

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Release date

December 2023

Region

United States

Survey time period

2013, 2019 to 2021

Supplementary notes

* Forecast.
Figures for the years 2019 to 2021 were retrieved from earlier publications.

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Statistics on " Programmatic advertising in the United States "

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Overview

8

Display & video

7

Connected TV

8

Digital out-of-home

8

Marketer insights

8

Further related statistics

16

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Statistics

Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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