In 2023, 70.6 percent of programmatic digital display advertising spending in the United States was expected to be invested in mobile ads; desktop was forecast to account for 12.9 percent and connected TV (CTV) for 16.5 percent.
Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device
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Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device
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Insider Intelligence. (December 22, 2023). Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. "Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device." Chart. December 22, 2023. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. (2023). Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. "Distribution of Programmatic Digital Display Advertising Spending in The United States from 2013 to 2023, by Device." Statista, Statista Inc., 22 Dec 2023, https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence, Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device Statista, https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/ (last visited April 22, 2025)
Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device [Graph], Insider Intelligence, December 22, 2023. [Online]. Available: https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
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