This statistic illustrates a ranking of the most valuable insurance brands domiciled in Europe as of June 2015. German insurance company Allianz was ranked on the highest position with a brand value reaching 21 billion U.S. dollars. Second in the ranking was Axa domiciled in France, with 19.5 billion U.S. dollars in brand value.
Most valuable insurance brands domiciled in selected European countries in 2015*
(in million U.S. dollars)
* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.
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Brand Finance. (June 23, 2015). Most valuable insurance brands domiciled in selected European countries in 2015* (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/471752/most-valuable-insurance-brands-in-europe/
Brand Finance. "Most valuable insurance brands domiciled in selected European countries in 2015* (in million U.S. dollars)." Chart. June 23, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/471752/most-valuable-insurance-brands-in-europe/
Brand Finance. (2015). Most valuable insurance brands domiciled in selected European countries in 2015* (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/471752/most-valuable-insurance-brands-in-europe/
Brand Finance. "Most Valuable Insurance Brands Domiciled in Selected European Countries in 2015* (in Million U.S. Dollars)." Statista, Statista Inc., 23 Jun 2015, https://www.statista.com/statistics/471752/most-valuable-insurance-brands-in-europe/
Brand Finance, Most valuable insurance brands domiciled in selected European countries in 2015* (in million U.S. dollars) Statista, https://www.statista.com/statistics/471752/most-valuable-insurance-brands-in-europe/ (last visited November 21, 2024)
Most valuable insurance brands domiciled in selected European countries in 2015* (in million U.S. dollars) [Graph], Brand Finance, June 23, 2015. [Online]. Available: https://www.statista.com/statistics/471752/most-valuable-insurance-brands-in-europe/
