Most valuable German insurance brands in 2015

Published by Statista Research Department, Jun 23, 2015
This statistic illustrates a ranking of the most valuable insurance brands domiciled in Germany as of June 2015. Allianz was ranked on the highest position with a brand value reaching 21 billion U.S. dollars.

Most valuable insurance brands domiciled in Germany in 2015 (in million U.S. dollars)

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Source

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Release date

June 2015

Region

Germany

Survey time period

June 2015

Supplementary notes

* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.

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