YouTube was the social media platform with the biggest reach among U.S. Gen Z and Millennial internet users regardless of gender. During the September 2019 survey, 95 percent of male and 92 percent of female respondents stated that they used the online video platform. In contrast, Facebook had a 70 and 78 percent reach respectively.
Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender
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eMarketer. (November 5, 2019). Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer. "Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender." Chart. November 5, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer. (2019). Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer. "Reach of Selected Social Media Platforms among Gen Z and Millennial Internet Users in The United States as of September 2019, by Gender." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/471543/millennials-usa-social-media-reach-gender/
eMarketer, Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender Statista, https://www.statista.com/statistics/471543/millennials-usa-social-media-reach-gender/ (last visited December 26, 2024)
Reach of selected social media platforms among Gen Z and Millennial internet users in the United States as of September 2019, by gender [Graph], eMarketer, November 5, 2019. [Online]. Available: https://www.statista.com/statistics/471543/millennials-usa-social-media-reach-gender/
