Quebec: leading third party sites used for online selling 2015
E-commerce in Quebec - additional information
It was calculated that in 2014 nearly 15 percent of companies in Quebec’s retail sector were selling products or services online, followed by 12.5 percent of wholesalers and 11.8 percent of firms from the services economic sector. At that time, 11 percent of manufacturers had sold their products online. Conversely, retailers reported the lowest share of total sales made online – 9.6 percent, while the highest share of online sales was recorded in the services sector – nearly 27 percent. Further findings show that 14.3 percent of total sales in the manufacturing industry were made online and so were 13.3 percent in the wholesale sector.
In terms of success metrics, online shopper conversion rate was the highest for wholesalers in Quebec. Survey results show that 31.1. Percent of visitors to e-commerce websites of companies from this industry continued to make a purchase from those sites. The same was true for 26.2 percent of visitors to manufacturer’s websites and 24.1 percent of services web pages. Shopper conversion was lowest for retailers. What is more, shopping cart abandonment rate was the highest in this industry, compared to the 19.7 percent of visitors to websites of the Quebec wholesale sector who abandoned their shopping carts. In dollar figures, wholesalers recorded an average of 926 thousand Canadian dollars in revenue from sales made online, followed by the manufacturing sector where the reported average revenue from e-commerce sales reached 893 thousand Canadian dollars as of May 2015.