This statistic displays the results of a survey on areas of increased impact of digital technologies usage in cultural organizations on business models and audience engagement in England in 2013 and 2014. During the survey in 2014, it was found that 37 percent of responding cultural institutions reported that digital technologies had helped them to reach a more diverse audience.
Areas of increased impact of digital technologies usage in cultural organizations on business models and audience engagement in England in 2013 and 2014
Characteristic
2013
2014
Engaging more extensively with our existing audience
47%
55%
Reaching a more diverse audience
32%
37%
Understanding our audience and what they are saying about us
This question was phrased by the source as follows: "Thinking back over the past 12 months, would you say your organisation’s use of the internet and digital technology has had a MAJOR positive impact, a MINOR positive impact, or NO positive impact at all on each of the following?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nesta. (December 2, 2014). Areas of increased impact of digital technologies usage in cultural organizations on business models and audience engagement in England in 2013 and 2014 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/471248/impact-of-digital-technologies-usage-in-cultural-organizations-in-england/
Nesta. "Areas of increased impact of digital technologies usage in cultural organizations on business models and audience engagement in England in 2013 and 2014." Chart. December 2, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/471248/impact-of-digital-technologies-usage-in-cultural-organizations-in-england/
Nesta. (2014). Areas of increased impact of digital technologies usage in cultural organizations on business models and audience engagement in England in 2013 and 2014. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/471248/impact-of-digital-technologies-usage-in-cultural-organizations-in-england/
Nesta. "Areas of Increased Impact of Digital Technologies Usage in Cultural Organizations on Business Models and Audience Engagement in England in 2013 and 2014." Statista, Statista Inc., 2 Dec 2014, https://www.statista.com/statistics/471248/impact-of-digital-technologies-usage-in-cultural-organizations-in-england/
Nesta, Areas of increased impact of digital technologies usage in cultural organizations on business models and audience engagement in England in 2013 and 2014 Statista, https://www.statista.com/statistics/471248/impact-of-digital-technologies-usage-in-cultural-organizations-in-england/ (last visited November 22, 2024)
Areas of increased impact of digital technologies usage in cultural organizations on business models and audience engagement in England in 2013 and 2014 [Graph], Nesta, December 2, 2014. [Online]. Available: https://www.statista.com/statistics/471248/impact-of-digital-technologies-usage-in-cultural-organizations-in-england/
