This statistic displays the results of a survey on cultural institutions' social media usage in England as of 2014. During the survey, it was found that 32 percent of responding cultural institutions reported using social media platforms in order to facilitate direct communication between artists and audiences.
Share of cultural organizations that agreed with the following statements about social media usage in England in 2014
Characteristic
Share of responding organisations
We actively encourage users to share our content
66%
We actively monitor what people are saying us
59%
We facilitate direct communication between artists and audiences via social media
32%
We invest money in social media campaigns or advertising to promote our content
18%
We use social media to collect user generated content for artistic purposes
15%
We set up or encourage online brand communities, hangouts or live chats
9%
We measure conversion from social media to sales or donations
According to the source: "The question was: Please think about the following social media activities. To what extent does each of these statements describe your organisation currently? Chart shows the percentage of organisations that agree that the statement describes them well."
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Nesta. (December 1, 2014). Share of cultural organizations that agreed with the following statements about social media usage in England in 2014 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/471234/social-media-usage-among-cultural-organizations-in-england/
Nesta. "Share of cultural organizations that agreed with the following statements about social media usage in England in 2014." Chart. December 1, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/471234/social-media-usage-among-cultural-organizations-in-england/
Nesta. (2014). Share of cultural organizations that agreed with the following statements about social media usage in England in 2014. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/471234/social-media-usage-among-cultural-organizations-in-england/
Nesta. "Share of Cultural Organizations That Agreed with The following Statements about Social Media Usage in England in 2014." Statista, Statista Inc., 1 Dec 2014, https://www.statista.com/statistics/471234/social-media-usage-among-cultural-organizations-in-england/
Nesta, Share of cultural organizations that agreed with the following statements about social media usage in England in 2014 Statista, https://www.statista.com/statistics/471234/social-media-usage-among-cultural-organizations-in-england/ (last visited November 22, 2024)
Share of cultural organizations that agreed with the following statements about social media usage in England in 2014 [Graph], Nesta, December 1, 2014. [Online]. Available: https://www.statista.com/statistics/471234/social-media-usage-among-cultural-organizations-in-england/
