U.S. industrial heavy motor vehicles: ad spend to sales ratio 2011-2015

Advertising spending as percent of sales in the industrial trucks, tracktors, trailers, and stackers industry in the United States from 2011 to 2015

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Release date

June 2015

Region

United States

Survey time period

2011-2014

Special properties

Industry SIC code: 3537

Supplementary notes

*Forecast.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.

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Overview

8

Segments

5

Companies

8
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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  • The statistic on this page is a Premium Statistic and is included in this account.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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