U.S. prepackaged software ad spend 2010-2016

Published by Statista Research Department, Jun 15, 2015
This statistic presents information on the advertising spending in the prepackaged software industry in the United States from 2010 to 2014, and provides estimates until 2016. According to the source, in 2012, advertising expenditures for this industry reached 8.39 billion U.S. dollars.

Advertising spending in the prepackaged software industry in the United States from 2010 to 2016 (in million U.S. dollars)

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Source

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Release date

June 2015

Region

United States

Survey time period

2010-2014

Special properties

Industry SIC code: 7372

Supplementary notes

*Forecast.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.

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