U.S. life insurance industry ad spend 2018-2019

Published by
Julia Faria,
Jan 6, 2023
In a survey of representatives of the life insurance industry in the United States, it was found that in 2019 the sector spent 92.3 million U.S. dollars on advertising.

Advertising spending in the life insurance industry in the United States from 2018 to 2019 (in million U.S. dollars)

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Source

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Release date

June 2020

Region

United States

Survey time period

2018 to 2019

Special properties

Industry SIC code: 6311

Supplementary notes

The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.

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