U.S. department stores ad spend 2022-2023

Published by
Julia Faria
,
Sep 16, 2024

In 2023, the department stores industry in the United States spent roughly 1.98 billion U.S. dollars on advertising, down from roughly 2.12 billion dollars a year earlier. That represents an annual decrease of approximately 6.7 percent.

Advertising spending in the department stores industry in the United States in 2022 and 2023 (in million U.S. dollars)

CharacteristicAdvertising spending in million U.S. dollars
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Showing entries 1 to 2 (2 entries in total)
Statistic: Advertising spending in the department stores industry in the United States in 2022 and 2023 (in million U.S. dollars)

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Source

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Release date

July 2024

Region

United States

Survey time period

2022 and 2023

Special properties

Industry SIC code: 5311

Supplementary notes

The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.

 
Figures have been rounded.

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